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Walmart Crop Protection

30-10 represents an idea development funnel. Starting with a concept, we land on approximately thirty patent-eligible ideas. From those thirty patent-eligible ideas, we draft ten invention disclosures, and from those, draft patent applications or document trade secrets. We executed the process for drones and crop protection early in 2016. Below are the results as derived from publically available information. 

30-10 Example: Walmart Crop Protection

Concept

Competitive Field

Competitive Field

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  Crop protection involved influencing supply outcomes for food products at the very beginning of the supply chain. We coined the phrase for the effort: From Seed to Sale.

Competitive Field

Competitive Field

Competitive Field

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A significant proportion of R&D for drone use in agriculture happens in China. 

Idea Development

Invention Illustrations 1

Invention Illustrations 1

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We cut 34 initial ideas to seventeen, ultimately leading to 11 filed patent applications, all of which have published and several of which have granted. 

Invention Illustrations 1

Invention Illustrations 1

Invention Illustrations 1

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These are illustrations of representative claims from the eleven filed and published patent applications.

Invention Illustrations 2

Invention Illustrations 2

Invention Illustrations 2

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 Illustration of representative claims from the eleven filed and published patent applications. 

Invention Illustrations 3

Invention Illustrations 2

Invention Illustrations 2

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 Illustration of representative claims from the eleven filed and published patent applications. 

Invention Illustrations 4

Invention Illustrations 4

Invention Illustrations 4

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 Illustration of representative claims from the eleven filed and published patent applications. 

Strategic Results

Invention Illustrations 4

Invention Illustrations 4

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Walmart now holds a patent position for drones used in crop protection and in related areas considered at the time of drafting the patent applications.

PR Benefits

Who would have thought?

Who would have thought?

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One filed patent application in the Walmart crop protection series went viral when it was published by the USPTO. It delivered valuable, positive, PR. 

Who would have thought?

Who would have thought?

Who would have thought?

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Several of our Walmart patent applications went viral, all with positive press. IEEE and the New York Times liked the drone pollinator. Saturday Night Live had some fun with it, too.