About Us

Experience You Can Rely On

I spend most of my workday drafting and prosecuting patent applications. I enjoy doing this. I have written patents for the largest (Walmart) and smallest (part-time shoestring-budget entrepreneur) companies in the world. I also help inventors and inventor teams be better inventors by teaching techniques for systematic inventing and teaching sales for engineers. When you see inventors who have dozens to even hundreds of patents, they usually have a system for producing better inventions faster than their peers. When you see rich inventors, they usually have learned to invent from a sales mindset.

I perform legal work at Strategy Innovators LLC's under the flag of one of my associate law firms. I may perform non-legal work, such as conducting training courses, directly through Strategy Innovators LLC.

30-10 Innovation™

30-10™ Innovation is one systematic approach for raising both the quality and the quantity of inventions produced by inventor teams. 30-10™ Innovation can be used for targeted opportunity development. The process delivers a suite of enabled inventions to the USPTO standard of 35 U.S.C. 112(a), meaning a person skilled in the art could make or use the invention as disclosed. The invention disclosures provide the information we need to draft highly comprehensive patent applications and to build patent fences around important technologies.

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Founder

Robert Cantrell Founder

I am a patent practitioner and have been both an innovation consultant and a solution salesperson. I also teach an up-to-16-hour course on patent strategy for enterprises and teach sales for engineers.

I was recently an innovator, project manager, and patent agent at Walmart Inc. As a patent agent, I help inventors define their ideas as enabled inventions and file patent applications. As an innovator and project manager, I am an inventor on 52 issued US patent applications. My inventions include unmanned ground and aerial systems, distribution center logistics, blockchain, and inventions for the store of the future.

Before working at Walmart, I was a business development executive and manager of intellectual property research and analysis teams where I provided innovation and strategy consulting services. I also managed patent "hunter-killer" teams for corporations seeking to protect themselves from non-practicing entities. I am the author of the book "Outpacing the Competition: Patent-Based Business Strategy", published by John Wiley & Sons.

Before my career with commercial enterprises, I served as an Airborne Infantry Officer in the 101st Airborne Division. I also once produced and directed a shark documentary that was a finalist at BLUE Ocean Film Festival, but that's another story.